Our Mission
Our Shared Purpose: Why It’s Who We Are Exists
“At It’s Who We Are, our mission is simple yet profound: To empower individuals and families to connect with their past, enrich their present, and secure their future through the power of living legacy.
We’re here to help you:
- Uncover Your Roots: Explore your family history with intuitive tools and a supportive community.
- Live Your Legacy: Capture and share your everyday stories, photos, and traditions, ensuring your current life becomes a vibrant part of your family’s history.
- Secure Your Digital Future: Preserve precious digital memories and plan for their enduring legacy.
- Connect & Thrive: Join a welcoming community where you can collaborate, learn, and grow, fostering well-being through shared experiences.
We believe that every life is a story worth telling, and every family has a unique legacy to build. Join us in making yours resonate through time.”